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Company: Samsung CEO : Koh Dong Jin, Kim Ki Nam, and Kim Hyun Suk Year founded : 1938 Headquarter : Samsung Town, South Korea Number of Employees (Dec 2019): 287,439 Public or Private: Public Ticker Symbol: SSNLF Market Cap (Sept 2020): 387 KRW Trillion Annual Revenue (FY2019) : 230 KRW Trillion Profit | Net income (FY2019): 21.7 KRW Trillion, Products & Services: Camera | Smart Phones | Memory Cards | Camcorder | TV/LEDs | PC | Stove | Refrigerator | Bulb | Home Appliances Competitors: Apple | Huawei | Xiaomi | Oppo | Vivo | Lenovo | Sony | HTC | Motorola | Microsoft | Google Pixel | Micromax | Asus | Gionee | Iball | Intex | Nokia. Product Failures – Any product that threatens the life of consumers erodes confidence and trust in the company. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Samsung sees a huge opportunity in the industry if it tries to expand its operations to the Asian and European countries and trying to set up HR management in place. Financial struggles have forced many consumers to seek recycled or refurbished phones, which has increased by 24%. 3-10. In the following discussions, the different marketing models used samsung Nokia to sustain in market have been evaluated. SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. It is known for its technologically advanced products. WEAKNESSES. SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. These competitors have strong industry positions and organizational resources and capabilities … Outside of Korea, Samsung is best known as the world’s largest manufacturer of mobile phones and smartphones, including the highly popular and successful Galaxy. STRENGTHS. The brand sees a threat in various controversies, from the various technology competitors, and the various government laws that follow in each market. Threats refer to factors that have the potential to harm an organization in the future. ABOUT SAMSUNG Name Samsung Electronics Co., Ltd. Economic factors: The leader of the smartphone industry comes with its own sets of problems. Expenditure in these departments resulted in the company having a wide range of product portfolio among its competitors. Samsung has been able to include many of the capabilities of both Google and Apple’s Android operating system for various mobile devices. INTERNAL ANALYSIS Samsung Company. SWOT Analysis of Samsung Electronics #INTRODUCTION. Samsung Display Solutions has advanced the field of digital signage by introducing leading-edge new hardware, including new video walls featuring the world’s narrowest bezel and the world’s first TIZEN-powered premium signage. Join our newsletter today to get updates on the latest posts! Samsung has already experienced a decline in sales, and it can drop further if uncertainty persists. Let us discuss on the SWOT analysis of Samsung. The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. SWOT Analysis of Samsung. Dependence on Low-end Smartphones – A large portion of Samsung revenues come from low-end smartphone sales. Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. Its current CEOs are Koh Dong Jin, Kim Ki Nam and Kim Hyun Suk who assumed their positions in March 2018. Its operational branches are present in about 79 countries. Share your thoughts and experiences in the comments section below. It needs to focus mainly on the Asian continent that is developing at an exceeding rate. Berdasarkan data dari hasil analisis SWOT maka penentuan kebijakan strategi SAMSUNG sesuai dengan kondisi yang ada di perusahaan tersebut, baik kondisi internal maupun kondisi eksternal. It is among the largest smartphone brands in the world. Software Integration in Mobile – One of the main strengths of the brand is its adaptation of open-source technology like the Android Operating System. Based on the SWOT analysis framework, the strategic objectives and solutions of Samsung Electronics and other divisions and subsidiaries of the Samsung Group aim to address competition involving various technology companies, especially Apple, Google, Lenovo, Sony, Dell, Acer, LG, and Intel. , televisions and microwave ovens Hyun Suk who assumed their positions in 2018. 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